Sarah Palin and Bristol Palin Trademark Foolishness
If you were thinking about opening the Sarah Palin Bathhouse and Food Co-op, you might be out of luck. And if you wanted to open the first Bristol Palin Academy of Dance, you could have to find a new dream to dream. The Palins have decided to trademark their most respected of names. The initial applications, submitted by the Palin family lawyer, were rejected on the grounds that they were not personally signed by either Sarah or Bristol. Perhaps Mrs. Palin was too busy shooting wildlife and slamming healthcare reform. And in Bristol’s defense, it is possible that the ABCs were taught while—go-getter that she is—was becoming a self-taught Birds-and-Bees expert. And it is just this kind of Palin aptitude that has caused the mother and daughter to seek ownership of their names. They want to be the only Sarah Palin and Bristol Palin on the motivational speaking circuit.
What they plan to motivate people to do, well, we can pretty much guess.
Another problem with both applications is that they need to show actual visual proof of how their names are being used for the purposes they describe. According to the US Patent and Trademark Office, examples include “signs, photographs, brochures, website printouts or advertisements” that show the names in question being used in advertising for the sale of their services. While Bristol offered no visual proof of this particular use of her moniker (there isn’t any such thing), Sarah Palin sent in perplexing examples that had nothing to do with anything. While she has been paid to speak and evidence of this exists, she instead offered a screenshot of a headline from Fox News, a copy of her biography, and another screenshot of her Facebook page.
The Palins should probably shop for lawyers outside of Wasilla’s famous “Attorneys and Live Bait” franchises.
Todd Palin, who made an honest woman of Sarah 22 years ago by giving her a wedding ring seven months prior to the birth of their first child, has made no such moves to trademark his own appellation, although he displayed motivational skills while his wife showcased her rock climbing skills in her reality TV show. Perhaps the family feels that yelling, “Let’s go, Juicy!” to the former VP candidate isn’t as important as Bristol’s future as a pro-abstinence lecturer (provided she can find a babysitter).
No word yet as to whether or not the expected 2012 Presidential contender intends to trademark “Juicy Palin” as well.
Todd had a shot at owning his own nickname. While his wife was Governor, he refused to be referred to as “first gentleman” as is customary. His I’m-a-regular-guyness made him come up with the handle “first dude”. Really. Shouldn’t Jeff Bridges have something to say about that? He is—and always will be—the First Dude to the masses.
Regardless of their mistakes thus far in the trademarking process, Sarah and Bristol Palin intend to go ahead with the branding of themselves. They have been given 6 months to re-file their applications in an intelligent way.
I’m not holding my breath.









