What’s Embarrassing Is That We’re Still Talking about Tiger Woods

Okay, he's sorry. Now can we, as a culture, move on?
That should have been enough, no?
It wasn’t. After he got out of his program, he was forced into apologizing again, this time including his sponsors in his speech. The result was disastrous. It was the least- convincing apology since John Rocker claimed to be “contrite” (a word he probably couldn’t even spell) for his racist, homophobic remarks in 2000. Except Tiger probably really meant it, but was paraded onto a stage to again humble himself, and he didn’t look comfortable. So he didn’t look genuine.
He reiterated that he was deeply sorry, that he knew he let everyone and their second cousin down, and that he has “a lot to atone for”. He praised his wife for her strength and begged the media to leave her and the kids alone.
And as he read words that he clearly hadn’t written—but words he knew to be true—he looked and sounded as if he was going through the motions to get some of his millions of dollars in sponsorship back. It’s too bad. If no one had pushed him in front of that podium, he might have gone back onto the tour with some mild controversy, but everything would have gone back to normal soon enough. Last Friday, he came off less likeable than he was before. Not even Buddha could save him from that fiasco.
It couldn’t get worse, right?
Wrong. In steps Howard Stern, with a $100,000 prize for the winner of a beauty pageant in which all contestants are (you guessed it) former mistresses of the golfer. So far, four have agreed to participate. An alleged seven have not responded. And who is supplying the prize money? AshleyMadison.com, a dating website for married people. The website states that, “Life is Short, Have an Affair” as its motto.
Seriously, can we move on? Evidently not, even if Stern relents. Now several of the women who were with Tiger while he was married are demanding an apology, too. No, really. Women who knowingly and willingly slept with a famous married guy want him to say he’s sorry. What, the movie roles not rolling in, ladies?
We get it. A famous married athlete slept with someone not his wife.
Now can someone tell me what the big deal is?