Los Angeles, California—By now, everyone has heard about today’s impending nuptials between reality TV’s Khloe Kardashian and LA Laker Lamar Odom.  After one month of dating, our lovely Khloe is certain that she has found The One.  At the very least, she has found The One Who Is Good for Ratings. 

Shortly after rumors began, Khloe and Momager Kris hit the stores to register for high-end wedding gifts.  It was confirmed without being officially confirmed.  Khloe was finally seen wearing an engagement ring on Friday while making a run to Starbucks.  It is a 9-carat, radiant-cut diamond set in platinum.  Nothing but the best for our little Khlo.

The Happy LoveBirds and the One Who Gets 10%.

The Happy LoveBirds and the One Who Gets 10%.

Kris, who freaked out on Keeping Up with the Kardashians when Khloe wanted to move to New York, seems to be totally behind Khloe’s decision to get married after dating Odom for only about 5 minutes.  Perhaps even Kris is unfazed, now that Kim has posed nude for Playboy and had a sex tape released, and since other daughter Kourtney is now seven months pregnant with the seed of her philandering boyfriend. 

And then there is, of course, the show.  Kris gets 10% of what her girls earn, as she acts as manager for each of them.   Good ratings and good press equals more jobs and more money.   Now that Khloe has scored a deal to sell her wedding photos for $300,000, Kris is certain to be in giant gold hoop earrings for the rest of her life. 

And the mother of the bride doesn’t even have to worry about picking up the tab for the estimated $1 million ceremony.  Stepfather Bruce Jenner is probably torn on this issue.  While he’s happy to save the money, he’s probably not looking forward to the circus that this televised wedding is destined to become.  As long as the wedding takes place TODAY, then the E! Channel will pay for everything.

But then there’s the not-so-slight issue of the pre-nup.  Because E! is rushing the event, lawyers for Kardashian and Odom have not had time to work out an agreeable pre-nup.  Odom just inked a $30 million contract with the Lakers, plus his endorsement deals and so on.  Khloe has assets as well.  Aside from her reality TV show, she is part owner of clothing boutique DASH, and was probably paid handsomely to pose au naturel in PETA’s “I’d rather go naked than wear fur” campaign. 

Seriously, have any of the Kardashians not been seen without clothes on?

What Khloe and Lamar have agreed is to have the ceremony, but it will not be legally binding in any way.  It will be, basically, a scripted scam for the sake of the television audience.  After their lawyers have plenty of time to haggle over details and come to some kind of reasonable pre-nuptial agreement, the happy lovebirds will get legally married in some other way.  Maybe something low-key, maybe not.  But E! only pays for the September 27 ceremony.  The non-legal one.  The Show.

And that’s what really matters here.