Yeslam, who has dual citizenship with Saudi Arabia and Switzerland, designed the watch for pilots, adding a face engraved with fan blades to appeal to them. He plans to sell the watches at the luxury Geneva boutique that bears his name, where he also markets “Yeslam” purses and perfume. The elder bin Laden—ahem, bin Ladin—wears tailored suits, fine diamond jewelry, and runs a finance company, in sharp contrast to the lanky, ultra-creepy hate-monger with whom he shares DNA.
Perhaps Yeslam was inspired to become a pilot when his Dad—who fathered 54 children with 20 wives—died in a plane crash in the 1960s. Unfortunately, this event may have inspired his half-brother as well, albeit in a different way.
When asked if he was concerned that prospective buyers might shy away from the product because of his family name, Yeslam responded: “I think over time people have realized that these two things are completely unrelated. It has been many years that I had nothing to do with it”. One can only hope a language barrier is the reason for him to imply that, some years ago, he had something to do with it. As for people being able to separate the irony of a bin Ladin “Aviator Watch” and the bin Laden terrorist attacks of September 11, 2001, well, I think Yeslam might be reaching a bit on that one.
But if you’re looking for a macabre collector’s item, and have between $10,000 and $25,000 to drop, this is the gold standard of twisted paradox. Wear it with care. And stay the hell off my flights.
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